Filmed at Arnold Clark Kia in Northwich, the first of Kia's new design-focused global standard Red Cube showrooms, the film will be integrated across Kias full range of online and mobile digital channels, including YouTube, Facebook and the car marque's own website. The film is expected to drive footfall to Kia showrooms by allowing customers to book a Kia Optima test drive directly from the YouTube channel.
Kia Motors general manager of marketing communications Lawrence Hamilton explained: "We wanted to introduce the Optima in a way that was visual and informative but also convenient for our customers. Once again, Content is King has helped us achieve this with its expertise in delivering broadcast-quality brand communications. The Optima film will show people everything they need to know before they even set foot in a showroom. Our increased commitment to digital marketing has been incredibly effective and Content is King has been an important partner in this success."
For more information on the Kia range visit your local Arnold Clark Kia dealership .
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