The BMW i range focuses on innovation, sustainability and rethinking traditional concepts
The BMW i range focuses on innovation, sustainability and rethinking traditional concepts
The BMW i range will be sold and supported by a network of 46 BMW dealerships throughout the UK – including Harry Fairbairn BMW Giffnock
The range will initially include the fully electric BMW i3 and a plug-in hybrid sports car, the BMW i8.
46 BMW dealers throughout the country – including just 3 in Scotland – will stock these BMW i range vehicles when they become available this year, and will also provide aftersales services such as repairing the cars’ high voltage batteries.
The i3, BMW’s first fully-electric car, will be the first to appear in branches. Both the i3 and the i8 will feature new concepts such as eDrive and LifeDrive, which focus on design, sustainability and “rethinking” the electric car experience.
With features such as innovative battery technology, carbon-fibre car architecture and sustainable production, the BMW i range is keen to establish itself as a totally different way of thinking about electric vehicles and urban mobility. In fact, as the ‘range’ will also include parking spaces, recharging infrastructure, navigation systems and related technologies, BMW is the first manufacturer to really look at the whole picture of electric mobility.
BMW Group UK Managing Director Tim Abbott has stated that enquiries about BMW i are already very high, as over 6000 people have now registered their interest in the new sub-brand. BMW are ready to take deposits, so you can register your interest now.
Abbott says the technology produced by BMW i brand will “revolutionise the way we move through a completely new driving and ownership experience.”
The BMW i range is due to be introduced at just three BMW dealerships in Scotland, including Harry Fairbairn BMW Giffnock in Glasgow.
