Women's World voted the Ford Fiesta - a "stylish pocket rocket" - their Car of the Year
Women's World voted the Ford Fiesta - a "stylish pocket rocket" - their Car of the Year
The Ford Fiesta one-litre EcoBoost has scooped Women’s World Car of the Year and Women’s World Car of the Year Economy Car titles – beating the Porsche Boxter S, Audi All-Road and Range Rover.
"It was clear from the outset that the new Fiesta 1.0-litre EcoBoost had struck a chord with our panel of female motoring experts from around the world," said Women's World Car of the Year chief judge, Sandy Myhre of New Zealand.
The winner was picked based on the judging criteria below:
One of the judges, Victoria MacMillan Bell, commented on the winning car: “The Fiesta has a real high-end look and feel to it.
One of the reasons for the award will be the fact that the Fiesta received a five-star Euro NCAP safety rating, further adding to its desirability as a car fit for the whole family.
The Fiesta was also victorious in recent International Engine awards – winning it consecutively in 2012 and 2013. The car also delivers impressive performance statistics despite having a one-litre engine, delivering 125PS and producing only 99g/km CO2 – making it attractive to those who are environmentally conscious.
The Fiesta is loaded with technology, such as Ford SYNC with Emergency Assistance. This allows the driver to make hands-free telephone calls, control music and make voice commands. Further, Ford SYNC connects the vehicle occupants to local emergency services operators in the event of an accident – triggered by the activation of an airbag in the car.
Barb Samardzich, Vice President Product Development, Ford of Europe, said, “The new Fiesta has raised the bar to offer a sharper-looking, better-connected car that is even more fuel efficient and fun-to-drive. By tuning into the needs of all our customers, we are ensuring this small car with the big history has a very bright future.”
With the Ford Fiesta EcoBoost, you really are getting the whole package - and it appeals especially to women, it would seem.
Of course, the Ford Fiesta is ridiculously popular across both genders. But this news would suggest that women have special interests and desires when it comes to motoring. As we explored in our feature article, women do tend to prioritise safety features - hence the success of car like the Fiesta. Manufacturers are shrewdly recognising the growing buying power of the female market, and are ensuring they produce cars with adjustable pedals, good safety features and lightweight frames.
Interested in this award-winning vehicle? Search our range of Ford Fiesta Ecoboost cars.
