Arnold Clark is proud to sponsor Pink Saltire, a charity aiming to reduce isolation and discrimination against Scotland’s lesbian, gay, bisexual, transgender and intersex (LGBTI) population.
The charity has been set up to help increase skill development, creative opportunities and reduce isolation for LGBTI people, especially those living in some of Scotland’s rural communities who feel they can’t be themselves or that they do not have a voice. Using new media technology, they hope to develop work in three main areas:
LEARN – engage and listen to LGBTI people about the issues and discrimination they face in Scotland. Publish research and encourage public services to be shaped with equality and diversity at the forefront.
SHARE – develop an easy-to-use portal for people to engage with the LGBTI community across Scotland on any issues of interest. On mobile, tablet or PC, offering users the opportunity to submit their own articles and creative content.
CELEBRATE – highlight the positive work of individuals and groups who are making Scotland a great place to be who you really are, through events and workshops sharing best practice in communities around the country.
Arnold Clark is subsidising the cost of a vehicle for the charity. This will enable them to reach groups and individuals right across Scotland. Supporting the work of Pink Saltire, Eddie Hawthorne, Managing Director at Arnold Clark said:
‘Pink Saltire do fantastic work within the community and we are delighted the Ford Fiesta will raise awareness of the charity, enabling them to help many more people.’
Charity Trustee, William Watters, who has faced discrimination in his hometown in Fife, said:
‘We’re extremely grateful to Arnold Clark for their support, it means so much to us and is a huge boost to the work we want to carry out. From the start we didn’t want to be a charity based in Glasgow or Edinburgh and only appeal to those audiences, we genuinely want to reach people like us who live outside the cities. We hope to bring training and skills development courses to those interested in the media and creative industries, so it is extremely important to reach every corner of Scotland with our message. With our new partners, it’ll be even easier to achieve our objectives and help make our country an even better place for LGBTI people.’
If you would like to learn more about the charity visit pinksaltire.com.