Community PR
at Arnold Clark

Here you will find information on tips and tricks for sharing about Arnold Clark on social media.

About

About Arnold Clark

Are you looking to reference some facts about Arnold Clark in your social post?

Please refer to the points below:

Arnold Clark Automobiles Ltd was founded in 1954 when Sir Arnold Clark left the Royal Air Force and used his demob money to buy a Morris Ten Four for £70. After restoring the car to its original condition, he sold it for a profit. From this first venture, Arnold Clark began to buy and sell cars.

Arnold Clark took off from a single-car showroom on Glasgow’s Park Road, given flight by its founder’s simple philosophy: to offer genuine value for money and customer service of the highest level.

Arnold Clark is Europe’s largest independent, family-run car retailer. With over 200 branches in the UK, the company sells over 200,000 cars a year in locations stretching from Elgin to Southampton.

While Arnold Clark is a name that’s synonymous with vehicle sales, there’s much more to the business than you see on the showroom floor. The Group also offers parts and servicing departments, an accident repairs division, insurance services, vehicle rental, a fleet management division, high-quality training and more.

Social Media

Tag us on social media

By using our hashtag #ArnoldClarkCommunity in your tweets, posts and stories, you can increase engagement and help your followers to easily follow your journey with Arnold Clark. We love it when you tag us on social media so we can share your content.

Check out our social tags below to make things a bit easier for you:

Social Media tips

We’re aware that not all charities and community groups have a social media team, so we’ve provided some tips below to help you with your social media posts and stories.

Posts

  • Upload a video or photo and add a text caption (landscape is best for Facebook)
  • Tag us using our handles shown in the above section.
  • Use our hashtag so we can see your posts - #ArnoldClarkCommunity
  • You could even let us know how Arnold Clark have supported you, your charity or community group. (e.g., donated a raffle prize, given a small donation or even granted your charity £1,000 through our Community Fund).
Post examples Post examples

Stories

  • Aim to take Instagram, Facebook, or Snapchat stories in portrait mode to help fill up the full screen – this will make your stories look more visually pleasing and clean.
  • Try out the Boomerang feature on Instagram to make your story fun and interesting.
  • Use the same text font for consistency.
  • Use location tags and mentions.
  • Use the polls and questions features on Instagram to engage with your audience.
Stories examples Stories exampples
Brand Guidelines

How to use the Arnold Clark logo

There are many ways you can use our Arnold Clark logo, such as on graphics, photos, or videos. We’ve shared some tips and information from our branding guidelines below to help you promote us on your social media:

  • The Arnold Clark logo works best when positioned in a clear space.
  • Wherever possible, the logo should be positioned to the bottom right or top right of your graphic, photo, or video.
  • The Arnold Clark logo must only appear as grey or white to allow a clear contrast with background colour or image.
  • Colour should never be applied to the logo.
Enquiries

PR enquiries and support

If you require a quote from Arnold Clark to be used in a press release or if you have a PR request, please contact media.enquiry@arnoldclark.com.