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Genesis overview

Genesis is Hyundai’s luxury car division, pronounced ‘jen-uh-sihs’ (the International Phonetic Alphabet (IPA) pronunciation is ʤenəsɪs). It became its own brand in 2015 and has since sold over 1 million models. Hyundai Motor Group owns the brand.

Hyundai unveiled its first model bearing the Genesis name in 2008 at the North American International Motor Show. This rear-wheel or all-wheel sports saloon was sold under the Hyundai brand, yet there had already been some discussions over whether to bring out a separate marque.

After seven years of success breaking into the luxury car market, Hyundai decided to launch Genesis as a standalone brand. Its first model was the G90, a large saloon that built on the Hyundai Equus, which was released in 2016. Two years later came the G80, which was the second generation of the Genesis model launched under the Hyundai brand – the car that laid the foundations for this premium sub-brand.

For many years, Genesis was only available in South Korea – the base for Hyundai – and the US. However from 2021, Genesis also began marketing and selling its cars across Asia, Europe, the Middle East, Russia, Canada and Australia. Genesis is praised for delivering premium models that promise a sporty driving experience for a lower price tag than many luxury brands like Jaguar and Land Rover. It competes with the likes of Lexus, Audi and BMW.

In 2021, Genesis unveiled an electrified version of the G80 at the Shanghai International Automobile Industry Exhibition, along with an electric-powered Gran Turismo concept. In the same year, it also launched the electrified GV70 SUV and its first model only available as an electric, the GV60. The brand has committed to making its entire range all-electric by 2025 and to becoming carbon neutral by 2035.

Genesis has a range of cutting-edge technologies in its electric vehicles, including a function that allows you to charge your devices by using electric energy stored within the car. The i-Pedal allows you to drive on the accelerator alone in most circumstances. As you ease off the pedal, the electric motor will actively slow the car.

Other technology is designed to make driving a Genesis model more relaxing and safer. Its smart cruise control automatically adjusts speed based on cars in front and uses the navigation to anticipate tight bends and slow the car comfortably in advance. Its navigation technology is intuitive with the ability to recognise handwriting and augmented reality to show directions. Genesis has also released remote parking assist technology, helping you move the car in and out of spaces without needing to be inside the car at all.


Popular Genesis models

The Genesis G80 – the original Genesis produced by Hyundai – remains a popular choice. It’s a premium mid-sized saloon, available as a rear-wheel or all-wheel drive. It’s also been released as a Sport edition, which is powered by a 3.3-litre V6 engine. An electrified G80 has also been added to the line-up, reflecting the importance of this model to the brand.

Another much-loved model is the G70, its mid-sized SUV, which it launched to compete with the BMW X3, Porsche Macan, Jaguar F-Pace and many more. The electric version of this SUV is the fastest in its line-up and has ultra-fast charging capabilities too. In 2021, Genesis unveiled a new entry to its SUV line-up, joining the G70 and range topping G80. It is a compact, similar to a crossover, called the GV60. This model is only available as an electric version, setting the theme for later releases as Genesis works towards its 2025 all-electric target.


Manufacturer awards

Although Genesis has a short history, it has already picked up several industry accolades. In 2022, Genesis models won four prestigious iF design awards, celebrating the high quality of the company’s manufacturing. It was also named ‘Best Car Company of the Year’ at the 2023 Best Car of the Year awards.

It has also picked up a number of WhatCar? awards. The GV60 was named as the Best Electric SUV in 2023 and the GV70 scooped the Best Family SUV Interior in 2023. In other awards, IHSS named the GV80 as the Top Safety Pick in 2023.


Genesis frequently asked questions


What is a Genesis car?

Genesis is a luxury car brand produced and owned by Hyundai Motor Group. It offers a select range of SUVs and saloons, with hybrid and electric powertrains available in the line-up.

Who owns Genesis car company?

Hyundai Motor Group owns the Genesis brand. Hyundai created it as a luxury division and later launched it as a separate marque. Genesis sits alongside Kia and Hyundai in this group.

Who makes the Genesis car?

Genesis is its own car brand, but it was created by Hyundai Motor Group and is still owned by the Group to this day.

Who makes the Genesis electric car?

All Genesis cars, whether petrol, diesel, hybrid or electric, are produced by Hyundai Motor Group. Genesis is the Group’s luxury car arm.

Where is Genesis car made?

Genesis cars are made in South Korea. Some design work for each model also takes place in Germany and the US.

When was Genesis car founded?

Hyundai first released a model with the Genesis name in 2008. Off the back of its success, Hyundai created a separate brand for Genesis, launching in 2015.

When was the first Genesis car made?

Hyundai first released a Genesis model in 2008. As it was part of the Hyundai name, it was simply called the Genesis. This first model was a rear-wheel or all-wheel drive, luxurious saloon, and it set the bar for the rest of the cars produced with the Genesis name tag. When Hyundai Motor Group launched Genesis as its own brand in 2015, the car holding the name was phased out of the range in 2017. A second generation of this model was then launched as the Genesis G80.

How much is a Genesis car?

While a new Genesis model begins at upwards of £38,000 and ranges to over £65,000, used versions are available for a lower price. Arnold Clark only selects high-quality pre-owned cars for the used range. Speak to your nearest dealership to find a Genesis model that suits you.

What car is a Genesis SUV?

There are four models in the Genesis SUV range: the GV60, GV70, Electrified GV70 and GV80. The largest and flagship in the range is the GV80. Sitting in the middle is the GV70, while the GV60 takes cues from the crossover segment.

Saloons have a sole ‘G’ in the name: G70, G80 and GV80. The ‘V’ in the SUV ‘GV’ range stands for ‘versatility’, reflecting their ability to perform just as well on urban roads, motorways and winding lanes.

What is the fastest Genesis car?

The fastest models in the Genesis range have an electric powertrain, delivering instant torque for quick acceleration. Topping the range for speed is the Electrified GV70 SUV, which reaches 0-62mph in just over 4.2 seconds. It is closely followed by the Electrified G80 saloon, which hits the same speed in around 4.9 seconds.


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Representative example
Monthly Payment £343.14
Deposit £249
Term (Months) 48
Cash Price £20498
Credit Amount £20249.0
Completion Fee £1
Total Amount Payable £26,328
Fixed Interest Rate 5.1%
Representative APR 9.9%
Arnold Clark Automobiles Limited is authorised and regulated by the Financial Conduct Authority (308092) for general insurance and consumer credit purposes. We act as a credit broker sourcing credit to assist with your purchase from a carefully selected panel of lenders. Lenders will pay us a fee for these introductions (click here for details including our panel of lenders and disclosure statement). Offers subject to status, terms and conditions.
* MPG figures are obtained in laboratory testing and intended for comparisons between vehicles. Please be aware they’re not intended to represent real world efficiency.