Introducing the New
BMW 1 Series.

For ultimate driving pleasure.

Book a test drive View offers
Book a test drive View offers

Completely redesigned with a bold look that will capture your attention – and keep it. Sporty and responsive, the new 1 series delivers pure driving pleasure.

Be one of the first to experience the all-new BMW 1 series, available to test drive from 25 September, book today.

Interior view of BMW 1 series
Technology

Intelligence at your fingertips.

With technology at the core of BMW new cars, the 2024 1 series is no different.

BMW Operating System 9
Thanks to the latest system you can easily control music, navigation and vehicle settings, with both touch and voice operation.

BMW Curved Display
Enjoy an immersive driving experience that, coupled with optional BMW Head-up Display provides you with the right information at the right time. The fully digital display has a 10.25-inch information Display and a 10.7-inch Control Display.

Side view of BMW 1 series parked in mountain background
Exterior

Bold Look.

A bold new look that makes a statement on the road.

New Design
Enjoy a sportier look with the double kidney grille.

Redesigned LED Headlights
Light the way with optional adaptive LED Headlights which perfectly light up the road.

Alluring Alloys
The 18” Midnight Grey Alloy, standard on 120 M Sport and M135 xDrive, add depth to your new BMW 1 Series.

Interior view of BMW 1 series seats
Interior

Spacious luxury.

An innovative use of space that is both minimalistic and perfectly arranged.

It’s all in the details
Every detail counts in the new 1 series, with Black M Alcantara/Veganza Combination Upholstery as standard on the 120 M Sport and M135 xDrive.

Entertainment from the driver’s seat
A car that entertains you during breaks*. Enjoy a versatile selection of AirConsole games** on the BMW Curved Display, using your smartphone as a controller.

*Vehicle must be parked and stationary.
** Active Digital Premium subscription required[1]

Front view of BMW 1 series on the road
Performance

Driving pleasure.

Sporty and responsive. You can expect all-new design features and improved driving dynamics with the new 2024 BMW 1 Series.

Adaptive M Chassis
Boasting a 300hp four-cylinder engine and equipped with an Adaptive M Chassis, the all-new BMW 1 Series is sure to impress behind the wheel.

Pure Performance
Delivering 170 hp^ and going from 0 to 62mph in 7.8seconds^, with 49.6-52.3 mpg†, this compact hatchback is set to make a lasting impression.

Explore the
1 Series Trims.

Front Angled view of BMW 1 Series Sport
Bold Look.

BMW 1 Series Sport

  • 17” Alloy Wheels
  • M high-gloss Shadow Line exterior trim
  • BMW Operating System 9 with Navigation
  • Sports Steering Wheel
  • LED headlights and LED rear lights
Front Angled view of BMW 1 M Sport
Sporty & responsive.

BMW 1 Series M Sport

In addition/replacement to Sport

  • 18” Alloy Wheels
  • M Alcantara Veganza Combination
  • M Adaptive Suspension
  • Front Sport Seats
  • M Sport Leather Steering Wheel
  • Anthracite Headlining
Front Angled view of BMW 1 Series M 135 X Drive
M Performance.

BMW 1 Series M135 xDrive

In addition/replacement to M Sport

  • 18” Alloy Wheels
  • M Sport brakes with Dark Blue Calipers
  • M Sport Spoiler

Book your test drive.

There is no better way to get to know a BMW than by experiencing it for yourself. Book a test drive for the new 1 series today.

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Terms and conditions [1] BMW Digital Premium is an optional paid subscription service for BMW models with Operating System 9. Third party apps/content may require additional subscription/purchases with the app provider. Some functionality requires a network connection. Vehicle data covers apps downloaded to the car only. Terms and conditions apply. ^Preliminary values for the new BMW 120 M Sport. †WLTP fuel consumption figures shown are for comparability purposes. Only compare with other cars tested to the same technical procedures. These figures may not reflect real life driving results, which will depend upon a number of factors including the accessories fitted (post-registration), variations in weather, driving styles, fuel type and vehicle load.