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CUPRA overview

CUPRA (pronounced KOO – pruh) began its journey in 1985 as SEAT Sport. The brand spearheaded SEAT's rally championship endeavours. CUPRA derives its name from the phrase ‘Cup Racing’. Establishing itself in both rallying and touring car racing. Soon it was also developing high-performance versions of SEAT road cars. These included the Leon CUPRA and Ibiza CUPRA.


In 2018 it became a standalone brand, marking a significant shift in both its own role and that of SEAT. The first vehicle to bear the marque’s bronze emblem was the CUPRA Ateca. It was still based on the SEAT model but carried plenty of its own styling and badging. Later came two all-new vehicles: the Formentor and the Born.


The brand’s focus has been on performance and racing vehicles since its launch. The manufacturer also benefits from the associated reputation of engineering quality of Volkswagen. CUPRA participates in electric motorsport championships. This demonstrates its commitment to innovation and sustainability in high-performance vehicles. The road-going lineup is becoming green too. CUPRA has produced plug-in hybrid versions of the Leon, Leon Estate and Formentor. They have also released the all-electric Born.


In September 2023 Volkswagen Group announced that the CUPRA name would replace SEAT. The group would repurpose the SEAT moniker.


Popular CUPRA models

The CUPRA Formentor is a distinctive crossover SUV. It blends sporty aesthetics with impressive practicality. Launched in 2020, it's the first model designed for the CUPRA brand and not SEAT. It is available with a range of powertrains. These include high-performance petrol engines and a plug-in hybrid options. It a standout choice for those seeking a blend of sportiness and everyday usability. Its dynamic design, advanced connectivity, and driver assistance systems also contribute to making.

The CUPRA Leon is a high-performance model with remarkable good looks. It has a combination of everyday practicality and exhilarating driving experience. It is available in both hatchback and estate iterations. Available with either a powerful petrol engines or a fuel-efficient plug-in e-HYBRID variant. The hybrid offers an impressive range of up to 217.3mpg. It is ideal for motorists that value performance without compromising on functionality. It has a the sporty design, cutting-edge technology, and driver-focused interior. Like the Formentor the Leon launched in 2020.

Introduced in 2018, the CUPRA Ateca is a performance-oriented SUV. It combines practicality with the thrill of sporty driving. It's powered by a potent 296bhp engine, that delivers an impressive acceleration. It achieves 0-62mph in 4.9 seconds. It's aggressive styling, sporty interior, and advanced technology features complement is dynamic handling.

Innovation courses through the CUPRA Born - an all-electric hatchback launched in 2021. The model delivers rapid acceleration and a range up to 343 miles on a single charge. This is thanks to its efficient 77kWh battery. The vehicle guarantees the utmost in quality and reliability. Built on Volkswagen Group's MEB platform ensures a responsive and engaging driving experience.

Manufacturer awards

CUPRA has been lauded for its exceptional vehicle designs and the performance. The CUPRA Formentor won the ‘Best All-Rounder’ award at the 2022 Autocar Awards. This was thanks to its distinctive design, impressive handling capabilities, and all-round usability. This accolade highlights CUPRA's ability to blend performance with everyday practicality. This makes the Formentor a standout in its category.


The CUPRA Ateca achieved the ‘Best Used Hot SUV’ at the Carbuyer Best Used Car Awards 2024. This title underscores the lasting appeal and reliability of used CUPRA vehicles. At the same ceremony, the ‘Best Small Company Car’ went to the CUPRA Born. This marked a significant achievement for the brand's electric vehicle lineup.


Volkswagen Group, has also earned recognition for its electrification strategy. In 2022 it won OEM of the Year at the EVIE (Electric Vehicle Innovation and Excellence) Awards.


CUPRA frequently asked questions


Who makes CUPRA cars?

Spanish brand SEAT made vehicles with the CUPRA name until 2018. After this the marque became independent.

Who owns CUPRA cars?

Volkswagen Group owns CUPRA. The group purchased SEAT (of which CUPRA was a subsidiary) from Fiat in 1982.

Where are CUPRA cars made?

CUPRA vehicles are made in Martorell in Spain, Kvasiny in Czech Republic, Zwickau in Germany, Gyor in Hungary and Anhui in China.

What is CUPRA?

CUPRA is a lifestyle and performance car brand with a focus on electric and hybrid vehicles.

How much is a CUPRA car?

A used CUPRA car can cost anywhere between £21,500 and upwards of £40,000, depending on the model, its age and its trim level. Browse the Arnold Clark CUPRA listings to find a vehicle that meets your budget.

When was CUPRA founded?

CUPRA was founded in 1985 as SEAT Sport, and was rebranded as CUPRA RACING in 1996.

What country is CUPRA from?

CUPRA is from the Spanish region of Abrera in Catalonia.

When did CUPRA launch?

CUPRA began life in 1985 as SEAT Sport – the company’s racing arm. It became an independent name I 2018.

What does CUPRA mean in Spanish?

The name CUPRA derives from the term ‘Cup Racing’, in homage to the brand’s rally car heritage. There is no Spanish translation.

What is the CUPRA logo?

The CUPRA logo is an X shaped symbol. It has elongated lower tails and folded upper tails that create an inverted triangle. Its tribal feel, says Jordi Font, manager of colour and trim at SEAT, “Symbolises the sense of belonging to a clan, the CUPRA clan.”

How to pronounce CUPRA?

CUPRA is pronounced ‘Koo-pruh’, or using the International Phonetic Alphabet (IPA), kʌpɹə.

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Monthly Payment £361.53
Deposit £249
Term (Months) 48
Cash Price £19798
Credit Amount £19549.0
Completion Fee £1
Total Amount Payable £25,791
Fixed Interest Rate 5.6%
Representative APR 10.9%
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* MPG figures are obtained in laboratory testing and intended for comparisons between vehicles. Please be aware they’re not intended to represent real world efficiency.